The Latest Vertatique News & Insights

Come On, Tim, You Can Do Better

Apple Does the Right Thing!

Apple has reversed its EPEAT position in response to feedback like this. VP Bob Mansfield writes, "I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT." Read Mansfield's entire letter.


"Come On, Steve, You Can Do Better" was the title of a post I wrote almost two years ago, questioning why Apple was such a laggard on environmental issues. Since then, Apple has made considerable progress, which we have consistently recognized in our posts. Two issues still tarnish the company's attempt to polish a greener Apple: its off-shore manufacturing and its decision this week to pull its products from EPEAT certification.

How Much Electricity Do iPads Consume?

How much electricity do the worlds iPads consume? The Electric Power Research Institute (EPRI) came up with these intriguing statistics and comparisons.

Green When It is Hot: Data Centers and Solar Energy

Vertatique posts have covered the attraction of locations that offer renewable energy, typically a combination of hydroelectric power and free air cooling from a temperate/cold climate. But about data centers in sunny climates? The question provided a good opportunity to check in on solar photovoltaic electricity (solar PV) back in 2009.

Hydro-Powered ICT

We've covered the appeal of hydroelectric power for ICT since 2009, when we noted the attraction of low-cost, low-carbon hydro in the United States' Columbia River Valley and other locations. We continue to see more hydro-powered ICT emerge around the world.

Facebook sited a data center in Lulea, Sweden based on plentiful hydro for power and Arctic air for cooling.

What Customers Look For In A Green ICT Facility

We're increasingly seeing data centers promote, and customers respond to, Green ICT features. Here are some customer perspectives and the results of a industry survey that reveals geographical differences.

Enviro Specs for Latest Apple MacBook Pro

Apple published the environmental specs for the new MacBook Pro with the product release, today.

Carbon Footprint of Mobile Services

British mobile services provider O2 has produced statistics[1] about the carbon footprint of individual activities such as a phone call and a data download. This came from the company's effort to become the first carrier to independently certify its carbon footprint. Information like this is important to organizations wishing to account for emissions from their cloud use in carbon audits[2].

How Eco is "Eco" Gear?

Evidence of Green ICT on the information and telecommunications industries is everywhere. Gear is becoming more energy efficient, renewable energy is increasingly in favor, and product content and lifecycles are starting to be scrutinized. So what defines "eco" gear in 2012?

Few States Require Recycling of Consumer Media Equipment

Few American states have mandatory e-waste recycling laws for consumer media devices other than TVs; Colorado is the latest to do so. Pennsylvania's new law covers e-readers, but that's about it.

Disposal of satellite television dishes is the latest concern but few jurisdictions require recycling. The New York Times reports, "Many say the dishes end up in landfills, polluting the environment…The Satellite Broadcasting and Communications Association is challenging [local removal ordinances]." We estimate there are almost 200 million satellite TV dishes worldwide.

Apple's Data Center

Apple's 2012 Facilities Report provided detail on on the sustainability features, ranging from 'free air' cooling to real-time power monitoring, in Apple's Maiden (NC-USA) data center. A more recent report commits to 100% renewable energy.

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