Green ICT programs are a good way to engage stakeholders and value chain players in a common mission. For a tech-savvy crowd, a strong Green ICT web presence is critical. You risk diluting the impact if the presentation of your Green ICT initiatives are not well-integrated with your existing web presence facing each target group. This case study is about Green Energy, not Green ICT per se, but it shows what can happen when good intentions are undercut by haphazard execution. Click here for the study..
A New York Times article positions Google's Green ICT initiatives in the context of its broader energy business strategy. I don't advocate that enterprises make Green ICT investments on the casual assumption that they can easily transform them into a new revenue stream, but Google's situation does remind early adopters to take the time to step back and objectively assess how they can leverage their knowledge and experience beyond their own ICT infrastructures.
American Power Conversion (APC) published an informative white paper in 2006, Implementing Energy Efficient Data Centers, which showed that 45% of data center energy goes to dealing with waste heat. I've seen "half" frequently asserted without citation; if you have a more recent credible source, please post it as a comment.
Green ICT articles cite a wide range of variances between energy costs per square foot for data centers and for normal office space. Vertatique uses the range cited by Measuring and Managing Data Center Use: "energy costs per square foot that are 10 to 30 times that of typical office buildings"
The EPA's Report to Congress on Server and Data Center Energy Efficiency Public Law 109-431 is over a year old, but remains an important data source. Among its tipping point statistics: "Another impact of higher energy densities is that server hardware is no longer the primary cost component of a data center . . .
Forrester is promoting a $279 report under title "Is Green IT Your Emperor with No Clothes?" The author and his colleagues appear to have created a straw dog for the sake of a provocative title.
Adam Werbach, Global CEO of Saatchi & Saatchi, uses a Harvard Business Review podcast to offer insights into how to best implement enterprise sustainability. One idea is to engage employees by encouraging them to adopt PSPs: Personal Sustainability Practices. Vertatique's Personal e-Green section contains information that can form the basis of PSPs tied to an organization's Green ICT initiative.
Cisco's most recent TechwiseTV episode, Redefining the Remote Office, states that 91% of employees do not work in the corporate office and the number of branch offices is growing at ~11% CAGR. Here are ideas I took away from my preview:
Vertatique has gotten requests for more Green ICT media pieces; here are three recent ones of particular note:
- Google's Power and Green Computing is a strong presentation from July 2008 offering lots of solid data.
- Intel estimates its 8-year Data Center Efficiency Initiative could deliver up to $750 million in NPV.
Computerworld's The 5 quickest returns on your green investment is a quick summary of where to find what Gartner characterizes as "low hanging fruit" and "fat". Despite the mixed metaphor, statistics and case study references make this more useful than many summary articles.