The success of Clean Tech is directly tied to its ability leverage advances in ICT - information and communications technologies. ICT is the "Smart" in Smart Grids, Smart Buildings, Smart Transportation, etc. In just the area of GHG reductiuon, ICT is projected to reduce 2020 GHG emissions by 8 gigatonnes across a spectrum of Clean Tech applications.

The Clean Tech revolution will drive a massive deployment of ICT infrastructures. It is critical that the creation and operation of these infrastructures be as sustainable as possible for Clean Tech to be clean itself. That is the goal of Green ICT!

The Vertatique mission is to provide information and services to enterprises creating and using ICT and ICT-based Clean Tech. We provide industry analysis, business information, education and training, strategic and market planning, stakeholder communications programs, and sustainability initiative management to materially leverage your in-house capabilities without the need for additional fixed expense.

Vertatique draws on my work in electronic media, telecommunications, and information technology. When I built out my first ICT facility in the early 1980s, controlling capital expense, not operating costs, was the principal economic driver. Twenty years later, I found myself co-founder and president of an Internet company that had ~100 computers running in a data center. I became acutely aware of how our power and cooling load was reflected in our monthly services bills, which in turn was the principal driver of our CGS.

I'm an analyst as well as executive, so I applied the perspectives of both roles to dig deeper into ICT sustainability. I created the Vertatique initiative so others could benefit from what I have learned and what I have done. Targeted use of social media has given us global reach.

I look forward to hearing about what you want to do to harness Green ICT for your enterprise.

Matt Peterson
President, SWI / Vertatique
Speaker Biography
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Vertatique is a Scenic Wonders, Inc. (SWI) initiative.

is a Vertatique partner.

View Vertatique's Website Statement of Sustainable Computing

Disclosurers

Vertatique.com is supported by SWI's commercial activities, including Green ICT services.

The author does not directly own stock in any of the companies referenced on the site, but may own mutual funds holding such positions. The author and/or SWI owns ICT gear from Apple, AT&T, Brother, Cisco, Dell, Epson, HP, and LG. SWI has had past business dealings with and has served as a consultant to many technology, media, and telecommunications companies worldwide, including some referenced on the site. Any current or recent relationships will be disclosed in the referencing posts.