Green data center
Readers are familiar with my view that what is attached to our ICT infrastructures is as important as what is at their cores. New information from Forrester supports this perspective.
There have been growing concerns about the misuse of PUE (Power Usage Effectiveness) in PR. Uptime Institute Director Kenneth Brill weighed in with widely noted critiques a year ago. Last week, Loose Bolts blogger Michael Manos raised the specter of PUE PR becoming embedded in RFPs. But what I liked best about Manos' post was his attention to an unintended consequence of the quest for efficiency.
Here are some public data centers and ISPs offering various shades of green computing
The case for sustainable ICT continues strengthens as the ICT industry grows. ICT carbon emissions now appear to be greater than those of most countries.
Ann Livermore, executive vice president of Hewlett-Packard's Technology Solutions Group, said in a recent Harvard Business podcast that IT organizations spend 70% of their budgets "just running stuff" and 30% on innovation. Observing that 40% of companies in the top quartile of their industries can loose their leadership positions during a recession,
In what the (UK) Times termed "a considerable embarrassment", the Met Office "has spent £33m on a new supercomputer to calculate how climate change will affect Britain – only to find the new machine has a giant carbon footprint of its own. . . 14,400 tonnes of CO2 a year . . ." The Met Office appears to be rationalizing this based on the virtue of the project.
@geekygreen, a rich source of information on Twitter about UK Green ICT, quotes a speaker at BSIGreenIT, "I would venture that 'Green IT' is actually 'Energy Efficient IT'." This references a reoccurring misconception well worth challenging.
Energy Star certification for computer servers has been in the works since 2007. Blogs, tweets, and articles have been prematurely announcing its release for the past couple of months, but we saw the first information trickle out of the EPA yesterday. And you can pick up a copy of the new requirements here.
I became interested in Green ICT after managing a business with ~100 servers for a weather app, so I took note of this story about UK Met Office's efforts. The Met Office is doing many of the right things, but here's the ironic bottom line:
Remote power management of computers is becoming an increasingly powerful tool to control energy consumption and carbon emissions. Behavioral techniques, like encouraging users to turn off their machines at the end of the day, are not always effective and may interfere with off-hours IT activities like upgrades. The Energy Star program now publishes a list of commercial and open-source power management products, along with success stories. Visit Energy Star's Power Management home page for an overview of resources for both organizations and individuals.