Green media

Sustainability in e-media creation and distribution

Vertatique's Green Media initiative promotes
sustainable creation and distribution of audio and video
for theatrical film, broadcast television, online media, and related industries
through reduction of their workflows' energy, water, waste, and carbon emissions.


Manufacturers and Service Providers
Sustainable enterprise operations
Sustainable product/service designs & lifecycles
Education & support of sustainable user practices


Content Creators and Distributors
Sustainable facility operations
Sustainable set & location practices
Sustainable media packaging & delivery

Global Green ICT Update: Europe

Vertatique includes GreenICT progress and issues from outside the United States. Here are some updates from this region. Click here for more GreenICT news and analysis from this and all the regions around the world.

A Berlin group literally "rode" a music video production's CO2e down over 50% and its electricity consumption down 99%. See "pedal power" in action and the resulting video. Not necessary a technique for everyone, but a playful reminder that creativity knows no bounds in reducing media production impacts. (Thanks to @ecologee)

The Dematerialization of CDs and DVDs

SMART2020 defines "dematerialization" as the process by which an ICT product or service replaces a high carbon activity with a low carbon one. It concludes that a total dematerialization of CDs and DVDs by online media could reduce global CO2 by 17 million tonnes annually. This assumes 17 billion discs produced annually at 1 kg of CO2 per disc. How does that 1 kg figure stack up against other analyses?

Is the Industry Educating Broadcasters About Green ICT Issues and Opportunities?

The television broadcast segment of the telecom industry is at the focus of many Green ICT issues, ranging from the e-waste implications of global analog-to-digital conversions to rapidly evolving technologies for studio lighting. Despite the challenges, there is upside here for media enterprises. How are industry conferences preparing broadcasters and others for the challenges and opportunities of Green ICT? I took a look at broadcast conferences around the world.

Finding the Greenest Televisions

Looking for the greenest television set? You may have to look in Japan.

Funeral For Analog TV

Science Fiction author Bruce Sterling and other futurists produced this video to mark the death of analog TV in America back in February 2009. It turned out to be premature when analog got a last minute stay of execution: the final DTV transition did not take place until June.

TV E-Waste Around the World: UK, Vietnam, Hotels, Australia

The DTV conversion is gaining momentum worldwide, along with e-waste problems and solutions.

More Carbon To Make the DVD Than To Get It To The Store

A comparison of two studies of physical media distribution reveals that manufacturing, not shipment to retail outlets, emits most of the carbon.

Controversy Over California's TV Energy Regulations

California Energy Commission logoProposed California Energy Commission (CEC) regulations to improve television set energy efficiency by 49% could mean significant changes to its consumer electronics market and possibly that of the United States as a whole. This activity comes at a time when the International Energy Agency is expressing concern about the energy/carbon implications of global television set ownership soaring past the two billion level.

Newsweek's Green Rankings 2009: Tech Up, e-Media Down

Newsweek has released its Green Rankings 2009. It provides a rank for each the 500 largest US companies and a "Green Score" normalized to a 100-1 scale. How did companies in industries of interest stack up?

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