Green media

Sustainability in e-media creation and distribution

Vertatique's Green Media initiative promotes sustainable creation and distribution
for theatrical film, broadcast television, online media, and related industries
through reduction of their workflows' energy, water, waste, and carbon emissions.


Manufacturers and Service Providers
Sustainable enterprise operations
Sustainable product/service designs & lifecycles
Education & support of sustainable user practices


Content Creators and Distributors
Sustainable facility operations
Sustainable set & location practices
Sustainable media packaging & delivery

Green Production Practices

Were America's Millions of Analog TVs Recycled?

"Were America's Millions of Analog TVs Recycled?" That's the question we began asking eight years ago as the United States converted from analog to digital television (DTV), obsoleting the traditional CRT-based sets. The answer now appears to be "no" due to consumer behavior and a declining market for CRT by-products. The image at the right, taken at a collection point for a university student housing change-over in August 2016, illustrates that there are still a lot of analog CRTs out there.

Greening the E-Media Industry

Electronic media infrastructures and gear are important components of global ICT as movies, television, music, and books all go digital. This post offers a global sampling of sustainability in e-media. A green production app is our latest find.

See much more by clicking on the "Green media" tag, above.

Broadcast Is an Important Part of ICT - and of Green ICT!

The "C" in ICT stands for "communications" and broadcast is a significant component of that industry and technology segment. Consider the statistics.

Vertatique Sustainable Media Creation Practices

Here are some basics for production and postproduction facilities and practitioners seeking to improve the sustainability of their media work. Check out the recently-updated international resources on right for more resources and check out our posts about green media technologies, practices, and vendors.

Start off "Green from the Go"

Educate and engage your team. Bring in an outside resource to accelerate learning and work through cultural issues.

The Importance of Location for Green Data Centers

Location is becoming increasingly important to the sustainability of ICT facilities. We've been tracking facilities in North American and Europe which try to leverage geographic features for greener operations. Our latest examples in the North America section of this post show how under-utilzed grid power is also making some locations attractive.

Finding the Greenest Televisions

The search for the greenest TVs continues to be challanging. EPEAT added televisions to its equipment registry in early 2013. We had anticipated this would bring some clarity to this category. There were significantly less Gold-registered televisions April 2014, compared with computer monitors, but we saw that to be a good start. We were wrong.

The Dematerialization of Movie Film

Dematerialization refers to the reduction in the quantity of materials required to accomplish a function in society. In sustainability terms, dematerialization refers to the replacement of a high-resource/waste activity with a lower-impact one. ICT has become a powerful dematerialization force, evidenced, for example, by how it has replaced physical mail with electronic mail. The US theatrical release of a major motion picture only in digital marks another phase in media dematerialization.

Top Tweets for 2014

Here are our most popular 2014 tweets, according to Twitter Analytics' 'engagements' metric. Click on any one to get the story behind the tweet.

Why Media Is a Important Part of Green ICT

Our definition of ICT is very inclusive. Every industry that deploys digital infrastructure is in the mix. Broadcast television, for example, has ICT-intensive facilities (stations, studios, etc.), global-spanning communications networks, and edge products (TVs) in over a billion homes. The global television audience is greater than the smartphone base - and will be that way even in 2020!

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