Green media

Sustainability in e-media creation and distribution

Vertatique's Green Media initiative promotes
sustainable creation and distribution of audio and video
for theatrical film, broadcast television, online media, and related industries
through reduction of their workflows' energy, water, waste, and carbon emissions.


Manufacturers and Service Providers
Sustainable enterprise operations
Sustainable product/service designs & lifecycles
Education & support of sustainable user practices


Content Creators and Distributors
Sustainable facility operations
Sustainable set & location practices
Sustainable media packaging & delivery

Few States Recycle Consumer Media Equipment

Few state recycling laws address consumer media devices other than TVs. Here are the states that do.

Global Green ICT Update: Europe

Vertatique includes GreenICT progress and issues from outside the United States. Here are some updates from this region. Click here for more Green ICT news and analysis from this and all the regions around the world.

The European Research Consortium for Informatics and Mathematics' October 2009 issue of ERCIM News has a Green ICT theme. It contains articles on energy-efficient networking and storage, data center operations, and other Green ICT topics.

Liverpool University won the Green Gown's Green ICT award for its freely-available PowerDown power management tools for Windows, which is says eliminated 1,000,000 hours/month of idle time. But even while receiving the award, the University was already in the process of replacing PowerDown with a more "aggressive" commercial product (PowerMAN) which it predicts will double the reductions. Green ICT never stands still!

Global Green ICT Update: Asia-Pacific

Vertatique includes GreenICT progress and issues from outside the United States. Here are some updates from the Asia/Pacific region. Click here for more GreenICT news and analysis from this and all regions of the world.


It appears that Victoria (AU) is working to establish a Green ICT leadership position with its "Green IT CLuster", its "Centre for Energy-Efficient Telecommunications (CEET)", and its "Green ICT Initiatives" to enable government ICT facilities to be more environmentally sustainable. (There are 132 EPEAT Gold computer products registered for Australia, more than for Japan but less than for China.)

IDC's 3rd annual Green IT and Sustainability Survey of 450 organizations in Asia/Pacific found that while "the cost of energy is still the key driver for organizations…Growth in IT Infrastructure was also indicated as a factor that is rising fast on the agenda, particularly in China."

EPA ENERGY STAR to Offer New Rating System for ICT Facilities

The 7 June release by the US Environmental Protection Agency (EPA) of its building Portfolio Manager will include new features for data centers, both as standalone buildings and as 'spaces' within larger buildings. One of the features is a new ENERGY STAR® rating systems for data center buildings, but not for data center spaces. (A data center space will contribute to the overall ENERGY STAR rating of its building.) Here is how the EPA explains its rating methodology:

Were America's Millions of Analog TVs Recycled?

dtv.gov logoVertatique has been covering the Green ICT implications of America's conversion to digital television (DTV) for the past three years: consumer e-waste, broadcaster e-waste, and consumer energy consumption*. We noted in 2008 the EPA estimate of 99.1 million (analog) TVs in storage at the end of 2007. This number is likely to have been significantly altered by the DTV conversion completed in June 2009.

Panasonic at NAB 2010

Panasonic was one of a few vendors who covered green initiatives in their NAB 2010 show booth. In reply to my post-NAB inquiry, Panasonic sent me the information its professional video group used in its show signage. This ties to Panasonic's corporate Eco Ideas initiative.

Sony's Program to Recycle Professional Videotape

Sony was one of a few vendors who covered green initiatives in their NAB 2010 show booth. It responded to my post-NAB query by telling me about a program that is a good example how just about any business can find an industry-specific contribution to make to Green ICT.

Green ICT and Earth Day 2010

ICT and e-media organizations are recognizing Earth Day 2010 through everything from software giveaways to scavenger hunts.

Looking for Green at NAB 2010

That's 'green' as in 'sustainability', not 'green screen'. Here is what I discovered when I went looking for green at the annual National Association of Broadcasters (NAB) trade show, attended by over 80K people from 150+ countries.

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