Green media

A Greener NewsCorp?

Vertatique's comprehensive vision of ICT includes e-media infrastructures and practices. News Corporation one of the world's largest media empires, so the company is a logical one for us to track. We first began looking at NewsCorp in July 2006, when company executive (and chairman's son) James Murdoch talked about the media industry going green. Among his claims back then: NewsCorps' satellite broadcasting arm BSkyB is already "carbon neutral".

How the Cable Industry Is Addressing Green ICT

The Society of Cable Telecommunications Engineers (SCTE) announced that "it has assembled a record number of exhibitors who will showcase solutions for alternative energy and service assurance in the “Green Pavilion” at SCTE Cable-Tec Expo® in November in Atlanta, GA

Media Delivery - Physical versus Broadband

Here is a summary of studies on the e-delivery of software, movies, music, and books, compared with physical delivery, based on three studies from 2009.

Conversion to Digital Television to Boost Home Energy Consumption (updated)

We wrote in 2007, "…cable subscribers who feed TV sets and VCRs directly with analog cable taps (at least 32 million HH) may have to use STBs [set-top boxes] from their cable companies. The elimination of analog cable signals could drive [another] spike in energy consumption." A 2011 NRDC report reveals that this has, unfortunately, come to pass:

Green ICT and Earth Day

We're updating our 2010 look at Green ICT Earth Day activities with 2011 news.

Kansas City (MO, USA) carrier hotel 1102 GRAND announced that it had "recently implemented Kansas City Power & Light’s (KCP&L’s) Custom Rebate Retrofit Program and projects a Wattage reduction of 53 percent just in time for Earth Day 2011." 1102 Grand principal Darren Bonawitz emailed these lessons learned. "In our experience, it is always easier to cost justify implementing large scale infrastructure replacements with more eco-friendly options when expanding or replacing equipment at the end of its life cycle. Those projects do not happen every month or year even. In between, commercial companies can take advantage of programs to complete smaller projects that still provide incremental energy savings. A series of smaller projects are often easier to implement and the sum of their energy reduction can be just as significant as a single large scale retrofit."

This isn't really ICT-related, but we could not resist. The CIA's Earth Day press release leads with, "The Central Intelligence Agency’s practice of shredding and burning classified papers...is one of several ways the CIA conserves energy, reduces its impact on the environment, and lowers costs through its sustainability efforts. Exhaust from the Agency’s on-site incinerator generates steam to heat water at CIA Headquarters. In addition to saving fuel, that process reduces the amount of waste—which would otherwise be destined for landfills—by nearly 1,000 tons per year." Burn before showering.

Specs Impact Energy Consumption of Displays

A February 2011 study commissioned by the Consumer Electronics Association (CEA) found:

Power use trends from 2003 to 2010 show a marked reduction, primarily in Active mode but in Standby mode as well. For LCD TVs, the Active mode power density dropped from 0.35 W/in2 in 2003 to 0.13 W/in2 in 2010, representing a 63 percent decrease; for Standby mode it dropped from a high of 6.1 mW/in2 in 2004 to 0.77 mW/in2 in 2010, representing an 87 percent decrease. In plasma TVs, for Active mode it dropped from 0.22 W/in2 in 2008 to 0.13 W/in2 in 2010, representing a 41 percent decrease; for Standby mode it dropped from 0.46 mW/in2 in 2008 to 0.07 mW/in2 in 2010, representing an 85 percent decrease.

Digital Billboards Can Consume 30X the Energy of a US Household

LED-based lighting is touted as 'green' lighting and we have made positive note of its use in e-media facilities and other ICT applications. While it is true that Light-Emitting Diodes produce more lumens per watt that either incandescent or florescent technologies, lamp-to-lamp comparisons fall short when LEDs enable massive new energy consumption. A case in point is digital signage, where a single LED-based outdoor billboard can consume more energy than a typical US home.

EPA ENERGY STAR to Offer New Rating System for ICT Facilities

The 7 June release by the US Environmental Protection Agency (EPA) of its building Portfolio Manager will include new features for data centers, both as standalone buildings and as 'spaces' within larger buildings. One of the features is a new ENERGY STAR® rating systems for data center buildings, but not for data center spaces. (A data center space will contribute to the overall ENERGY STAR rating of its building.) Here is how the EPA explains its rating methodology:

Panasonic at NAB 2010

Panasonic was one of a few vendors who covered green initiatives in their NAB 2010 show booth. In reply to my post-NAB inquiry, Panasonic sent me the information its professional video group used in its show signage. This ties to Panasonic's corporate Eco Ideas initiative.

Sony's Program to Recycle Professional Videotape

Sony was one of a few vendors who covered green initiatives in their NAB 2010 show booth. It responded to my post-NAB query by telling me about a program that is a good example how just about any business can find an industry-specific contribution to make to Green ICT.

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