We're seeing a number of media facilities, an important part of ICT, pursuing LEED® (Leadership in Energy and Environmental Design) certification, including Plymouth Rock Studios, Second Line Stages, and The Weather Channel.
ICT facilities and event organizers alike can follow the lead of media industry organization Give A Glass. This is a "network of advertising agencies, production and post-production companies making a difference in our community and the world" whose members have declared that they "will no longer purchase individual, single-use plastic water bottles in the office from now on or on a specific shoot." ICT techies can apply this to those 'energy' drink bottles, too.
The transition to digital television (DTV) will likely generate hundreds of tons of e-waste in the form of stations' old analog transmission equipment. Disposal of this equipment was never accounted for in industry or government DTV planning. Most of the equipment is towards the end of life-cycle and pending DTV transitions in Mexico and Canada are drying up what remains of the North American resale market.
Readers who have followed Vertatique since 2007 know that I find the photographs of and film about Edward Burtynsky make compelling arguments for getting a handle on our e-waste/cyberwaste stream. I was reminded of this by the reaction his story and work always receive when I talk about Green ICT.
The European Community has not exempted broadcast from its environmental regulations for electrical and electronic equipment like it has biomedical. Click here to learn about which media product vendors working to comply.
The production of realistic animations and effects sequences requires clusters of computers and mass storage known as "render farms". One approach to strike a balance between availability and energy consumption is to integrate power management tools into workflow. Here are two examples, along with one even more aggressive approach to green rendering.
I'll be presenting on "Sustainable Media Technology & Practice" at the 2009 HPA Technology Retreat. The Alliance is a reference organization for much of the world's film and television content creation community and its inclusion of this topic in this year's program continues its tradition of leadership. The talk's abstract:
Energy, heat, carbon, heavy metal: the technology-intensive nature of content creation and
The EPA estimates ~100 million analog television sets are already in storage. More analog television sets will become obsolete over the next two years as analog over-the-air (OTA) broadcasting is terminated in favor of digital-only signals (DTV). According to the Consumer Electronics Association (CEA) survey report "Trends in Consumer Electronics (CE) Afterlife", consumers intend to sell, donate, or recycle 95%. Will this really happen . . . ?
Media industry practitioners can access audio and slide presentations of the sessions at the 2008 Green Media Summit. The focus is on media replication, packaging, and distribution, but other topics are covered during the day-long program.
The entertainment industry requires massive amounts of compute power for special effects, animation, game creation, and online rich media. Advances like "virtual backlots" reduce some environmental impacts, but also increase the demand for computational horsepower and communications bandwidth. IBM is now incorporating Hollywood into its Project Big Green, as announced last week at the Hollywood Goes Green conference. Here is IBM's Project Big Green video: