Green media

Sustainability in e-media creation and distribution

Vertatique's Green Media initiative promotes sustainable creation and distribution
for theatrical film, broadcast television, online media, and related industries
through reduction of their workflows' energy, water, waste, and carbon emissions.


Manufacturers and Service Providers
Sustainable enterprise operations
Sustainable product/service designs & lifecycles
Education & support of sustainable user practices

Media Product Vendors Green Directory


Content Creators and Distributors
Sustainable facility operations
Sustainable set & location practices
Sustainable media packaging & delivery

Green Production Practices

Were America's Millions of Analog TVs Recycled?

"Were America's Millions of Analog TVs Recycled?" That's the question we began asking five years ago as the United States converted from analog to digital television (DTV), obsoleting the traditional CRT-based sets. The answer now appears to be "no" due to consumer behavior and a declining market for CRT by-products.

Finding the Greenest Televisions

Looking for the greenest television set? We've had to sort through a complex set of resources in the past to help you buy that green TV. Now, EPEAT has added televisions to its equipment registry. We hope this will bring some clarity to this category.

The Importance of Location for Green Data Centers

Location is becoming increasingly important to the sustainability of ICT facilities. We've been tracking facilities in North American and Europe which try to leverage geographic features for greener operations. Our latest example has Apple benefiting from its Nevada (US) site's underground water and low risk of natural disasters.

Finding the Greenest Set-top Boxes

The US ENERGY STAR program looks only at energy efficiency and not other sustainability factors. About twenty set-top boxes (STBs) or cable, IP, or satellite from seven manufacturers came in at less than 65W in the program's Total Energy Consumption (TEC) metric. This is a big improvement from two years ago, when our top twenty cut-off was 100W.

Latest Apple TV Box is Most Energy Efficient Yet

Apple TV STBThe Apple TV set-top box (STB), which I own, has always been very energy efficient. It is consistently at top the of EPA's ENERGY STAR STB ratings. Now, a third-party test finds the 2013 edition to be the most efficient Apple TV yet.

US Recycling Rates

We've identified almost 17 billion edge devices attached to our global ICT infrastructure. It turns out that the United States has a wide range of recycling rates for the different categories of e-gear. Which is best and which is worst?

ICT Facilities Now Using Bloom Energy Server

The Bloom Energy Server is a "distributed power generator" that uses fuel cells to convert air and natural gas into electricity. We wrote in 2010 that the 'Bloom Boxes' are "already being used by ICT companies, but not for for mission-critical ICT applications." Now we can report that they are used for applications ranging from television to telecom. Apple and eBay appear to be the most recent ICT customers.

Greening the E-Media Industry

Electronic media infrastructures and gear are important components of global ICT as movies, television, music, and books all go digital. This post offers a global sampling of sustainability in e-media; see much more by clicking on the "Green media" tag, above.

Few States Require Recycling of Consumer Media Equipment

Few American states have mandatory e-waste recycling laws for consumer media devices other than TVs; Colorado is the latest to do so. Pennsylvania's new law covers e-readers, but that's about it.

Disposal of satellite television dishes is the latest concern but few jurisdictions require recycling. The New York Times reports, "Many say the dishes end up in landfills, polluting the environment…The Satellite Broadcasting and Communications Association is challenging [local removal ordinances]." We estimate there are almost 200 million satellite TV dishes worldwide.

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