We've worked to achieve a global reach and now welcome 60%+ of our visitors and followers from outside of the United States. In 2013, @GreenICT became the #1 ranked global Twitter feed for #GreenICT and the #2 for #GreenIT by wefollow.com.
We could not have accomplished this without all the support of our site visitors and Twitter followers, particularly those who referenced and retweeted us. Thank you!
The datasheet for STORion's SR-71 iSCSI Storage Appliance cite's Vertatique's presentation of standard server energy consumption.
Matt Peterson runs the Website Veratique (http://vertatique.com), which focuses on greening tips and research regarding the post, broadcast and IT industries. He says, “Our analysis of national and global corporate sustainability rankings show that IT and communications companies typically outnumber media companies five to one in the top tiers. This is now changing, meaning more pressure is on media service operations to adopt sustainability specific to production and post workflows. Over 30 percent of facilities tell us that they already have such sustainability programs. These include requirements for hardware vendors, primarily focused on energy consumption and hazardous waste reduction.”
He says the easiest way for a post house to start is to “look at your workflow and identify where the energy consumption is, because that drives your carbon emissions, and a lot of other issues.”
Editor's Letter: Green initiatives
Randi Altman - Post Magazine - 1 May 2012
Thank you to RedPines PR!
Consumer media device recycling analysis featured by International Electronics Recovery Coalition (IERC) (Sep 2010, ON-Canada)
Analysis cited by Green Cloud CEO Eirikur Hrafnsson in ZDNet post "58% Coal is still 58% Coal" (Sep 2010, Iceland)
Original work cited in ITBusinessEdge's "Time to Make Peace with PUE?" (Sep 2010, USA)
Referenced in CRN's "SSDs Jump to the Next Level" (Aug 2010, USA)
Diary of a Smart Chick reviews Vertatique (Jul 2010, CA-USA)
RSS feed republished by open4energy (CA-USA).
Quoted in B&L Blog's "Where should you locate your next data center?" (Nov 2009, MA-USA)
Articles republished by Green Data Center News (USA)
IBM Developer Works cites "Carbon Footprint of a GB" (Oct 2009, USA)
A Grove Associates' (CA-USA) "Blogs I Read"
Resource in Sustainable Information Technology in Tertiary Education (SUSTE-IT) (United Kingdom).
This is a new feature where HPA members can learn about sustainable media technologies and practices through a new section on www.hpaonline.com. Located in the members-only area of the site, it features short reports of particular interest to the HPA community from Vertatique.com, the website of Sustainable Information and Communications Technology (Green ICT). This new benefit is a regular feature which can help you improve the efficiency of your operations and meet growing stakeholder expectations for sustainability leadership. Vertatique.com is published by Scenic Wonders, Inc. and produced by Matt Peterson.
Hollywood Post Alliance's HPA Newsline
3 June 2009
Due to the strong interest at HPA Tech Retreat, says Matt Peterson of Vertatique, he has started compiling an industry directory of media equipment manufacturers based on their sustainability programs. Peterson points out that the directory is in an early stage, and hopes that interested members of the community will encourage their manufacturers to submit listings.
A directory seems like a great idea and a good start for driving industry-wide acceptance of greener, more sustainable technology. Let Matt–and us–know what you think.
Green Power Gets a Directory
Debra Kaufman - Studio Daily Blogs - 10 March 2009
Going green was an issue discussed by Matt Peterson from Vertatique (www.Vertatique.com), who spoke about the need for sustainability in the film/TV industry—and not simply for altruistic reasons. “There are lots of external factors bearing down including regulatory and competitive advantages,” he said. Servers now consume more electricity than TVs, he reported. “Data centers/media cores consume 20 to 30 times more energy per square foot than typical office space,” he said. “The faster we spin disks and run processors, [the more] we’re generating a boatload of heat.” Peterson spoke about green practices for productions as well as post houses, and touched upon some of the more egregious sources of a large carbon footprint. “If you can’t measure it, you can’t manage it,” he advised. “The HPA community is only at 15 percent in working with external partners for program monitoring and management. And keep it real: it can be green-wash if it isn’t done with a results-oriented approach.”
HPA Tech Retreat: The Digital Turn-On in an Economic Meltdown
Studio Daily - 25 February 2009
One of the morning speakers was industry vet Matt Peterson, who started Vertatique (vertatique.com) to share information and spur action to advance sustainability in the creation and use of computing, media, and e-devices.
He said: “As technologists, we have an obligation to think about the social implications of what we do.”
Having polled HPA attendees, he reported that about 1/3 had a green ICT initiative (but not all participated.)
Peterson said energy costs are driving 2-30% of facilities’ ICT budgets, and about 50% of ICT energy goes to heat removal.
He suggested green media production practices, such as: Digital deployment, stage and set practices, and location practices.