Post Magazine Sources Vertatique Perspective on Media Industry

Matt Peterson runs the Website Veratique (http://vertatique.com), which focuses on greening tips and research regarding the post, broadcast and IT industries. He says, “Our analysis of national and global corporate sustainability rankings show that IT and communications companies typically outnumber media companies five to one in the top tiers. This is now changing, meaning more pressure is on media service operations to adopt sustainability specific to production and post workflows. Over 30 percent of facilities tell us that they already have such sustainability programs. These include requirements for hardware vendors, primarily focused on energy consumption and hazardous waste reduction.”

He says the easiest way for a post house to start is to “look at your workflow and identify where the energy consumption is, because that drives your carbon emissions, and a lot of other issues.”

Editor's Letter: Green initiatives
Randi Altman - Post Magazine - 1 May 2012

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