Public Broadcaster Becomes "Carbon Free"

The 2 May issue of TV Technology profiles KQED in San Francisco, which is looking carbon offsets short term and solar power long term to reduce its' carbon footprint. The story describes no issues particularly unique to a broadcaster, but does note that KQED offered a hemp tote bag during its most recent pledge drive when the city banned plastic grocery bags. Even a long-time staple of public broadcasting premiums can adapt to the times . . .

Read the compete story on page 22 of http://mag1.olivesoftware.com/am/welcome/TVT/TVT-05-02-2007.asp
(Thanks to TV Tech editor Tom Butts for calling this to my attention.)