Ann Livermore, executive vice president of Hewlett-Packard's Technology Solutions Group, said in a recent Harvard Business podcast that IT organizations spend 70% of their budgets "just running stuff" and 30% on innovation. Observing that 40% of companies in the top quartile of their industries can loose their leadership positions during a recession,
We're seeing a number of media facilities, an important part of ICT, pursuing LEED® (Leadership in Energy and Environmental Design) certification, including Plymouth Rock Studios, Second Line Stages, and The Weather Channel.
Sonic Foundry's Green Streaming: How Rich Media Can Help Your Organization Achieve Its Sustainability Goals (2009)
IBM's Green IT video. Youtube offers two version, long [10:29] and short [4:09] (2007)
|eWeek's Getting to Green IT (2007)||Reuters' report on the Climate Savers Computing Initiative (2007)|
Readers who have followed Vertatique since 2007 know that I find the photographs of and film about Edward Burtynsky make compelling arguments for getting a handle on our e-waste/cyberwaste stream. I was reminded of this by the reaction his story and work always receive when I talk about Green ICT.
An article in the McKinsey Quarterly argues that ICT can enable enough energy efficiency and carbon reduction to more than offset ICT's growth. "An analysis of five groups of abatement opportunities finds that such technologies could help to eliminate 7.8 metric gigatons of greenhouse gas emissions annually by 2020 [chart to right]—equivalent to 15 percent of global emissions today and five times more than our estimate of the emissions from these technologies in 2020." The authors base this on ICT's application to the broader economy, projecting that the gains of internal deployment (Green ICT) will be outweighed by ICT's overall global growth. (This article is also available as an MP3 download.)
Cisco's most recent TechwiseTV episode, Redefining the Remote Office, states that 91% of employees do not work in the corporate office and the number of branch offices is growing at ~11% CAGR. Here are ideas I took away from my preview:
Vertatique has gotten requests for more Green ICT media pieces; here are three recent ones of particular note:
- Google's Power and Green Computing is a strong presentation from July 2008 offering lots of solid data.
- Intel estimates its 8-year Data Center Efficiency Initiative could deliver up to $750 million in NPV.
Cisco Systems will be contributing to advancing Green ICT awareness with a webinar titled "Energy Efficiency in the Data Center" beginning 21 August. Planned topics include data center design, energy metrics, and perspectives from both IT and facilities specialists. You can see an 3 minute preview on YouTube now, then register for the full 60 minute version. Cisco has invited me to preview the full program; I'll add my review as a comment to this post as soon as I do.
The McKinsey / Uptime Institute report Revolutionizing Data Center Efficiency, available as both a PowerPoint and a podcast, contains a wealth of current and projected data on energy utilization and GHG (greenhouse gas) emissions, including information about what various enterprises are doing. Among its findings: