Earth Hour and Sustainable Use of Personal e-Devices

Earth Hour is an initiative sponsored by the World Wildlife Fund and others to raise awareness about global warming by asking individuals, municipalities, and businesses to turn off their lights for one hour (8:30PM local time, 28 Mar). Turning off our personal computers and e-devices appears to be a more complicated issue.

e-Week reports that Earth Hour is being extended to turning off PCs and smartphones and cites the participation of RIM, Belkin, and other technology companies. But the Earth Hour home page urges participants to "make a video", "write a live blog post during the event", Twitter, etc. This communication does have the virtue of amplifying the event's publicity impact, but can decrease awareness of growing e-device energy consumption.

One of the many complications to work through on the path to sustainability.