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Fujitsu Adopts International Standard for Environmentally Conscious Design

Fujitsu announced that it has established a consolidated green product development standard based on the IEC 62075 framework covering the environmentally conscious design of AV and ICT equipment. The standard will encourage product designs which "promote resource efficiency and recycling", "reduce power consumption during…use", "reduce noise levels", and "avoid…use of hazardous materials".

IEC 62075 is the International Electrotechnical Commission's standard for "Audio/video, information and communication technology equipment – Environmentally conscious design".

Fujitsu is Computerworld's 2011 Top Green-IT Vendor, the position it held in the 2010 rankings.

The company was also named 2011 Sustainability Reseller of the Year by Australian Reseller News (ARN).

Update 2012.04.30
Fujitsu introduced two products in 2011 implementing sustainability features.

The M440 ECO mouse uses a plastic substitute and complies with RoHS and WEEE. A Fujitsu press release notes an interesting benefit. "The Mouse…is more comfortable to use than plastic-based models since its "BIOGRADE shell has more elasticity than other renewable materials, allowing for an ergonomic design that is focused on user comfort, and suitable for both left and right-hand users."

The KBPC PX ECO keyboard "is made out of 45% renewable raw material and comes with a PVC free USB cable…Remarkable reduction of the CO² footprint!" The unit complies with RoHS, WEEE, and Blue Angel and comes with an IT Eco Declaration.

Fujitsu unfortunately undercut the positive aspects of the M440 when it claimed, "the ECO mouse is 100 percent recyclable." This apparent overstatement prompted accusations of green-washing. The ECO Mouse offers a clear lesson in the importance of engaging external governance for Green ICT communications. It is too easy for internal teams to get overly-enthusiastic about their Green ICT efforts.

ISO-14063 international guidelines for environmental communication