A Greener NewsCorp?

Vertatique's comprehensive vision of ICT includes e-media infrastructures and practices. News Corporation one of the world's largest media empires, so the company is a logical one for us to track. We first began looking at NewsCorp in July 2006, when company executive (and chairman's son) James Murdoch talked about the media industry going green. Among his claims back then: NewsCorps' satellite broadcasting arm BSkyB is already "carbon neutral".

NewsCorp chairman Rupert Murdoch affirmed a year later, "I realize we can't take just one year in one city or even one continent as proof that something unusual is happening. And I am no scientist. But I do know how to assess a risk, and this one is clear. Climate change poses clear, catastrophic threats. We may not agree on the extent, but we certainly can't afford the risk of inaction, and we must transform the way we use energy…"

Three years after that, (the company reported, "In December 2010, News Corporation became the first global media company to achieve carbon neutral – net zero carbon emissions - through a combination of energy efficiency, renewable energy and carbon offset projects around the world."

Since then, we've covered much about sustainability in NewsCorp's e-media operations. Like many large entities, NewsCorp does not always appear to be internally consistent. A current example is Fox News' criticisms of solar energy, including of the company supplying a solar installation to Dow Jones' headquarters. Both Fox News and Dow Jones are NewsCorp operations.