The concept of Green IT or nature-friendly IT infrastructure has already created its place in the hearts and minds of Indian corporate, however the actual pace of Green development is nothing but questionable.

This is quiet fascinating watching people turn to greener alternative. The posts that I have come across involve switching to green weddings, green conferences, green homes, green birthdays and now green broadcasting. It is a good thing that more and more people are made aware of the green usage required by us to sustain the environment.
Conference Centre Peterborough

Interesting as I was the lady who pushed IBC to introduce the environment in the conference sessions. Only sessin where 50% audience were women. am chaiing a session at BVE Earls Court London 16th Feb

16 Jun 2009

Sustainability in the Broadcasting Environment; Better Business Outcomes = Better Environmental Outcomes
Stephen McKenna, Vice President, Communications, Media & Entertainment, Hewlett-Packard, USA

Going Green – Broadcasters and Corporate Social Responsibilities
Xiaoying Zhang, Deputy Director of International Relations, Deustche Welle, Germany

[Carmen Chan, who sent me a PDF of the program brochure, and who asks us to "note that these brochures were printed a few months before the show – although the tracks and topics were the same, some of the speakers may have changed at the last minute."]

18 Jun 2009

Welcome
Laina Raveendran Greene, CEO, GetIT

ENERGY EFFICIENCY – STANDARDS AND BUSINESS ISSUES

Keynote: Paving the Way
Running a profitable business with stagnant or even declining ARPU is one of the fundamental challenges that the telecommunications industry is facing today, and one for which there are only two basic strategies: adding new services and enhanced user experiences for which subscribers are willing to pay, and reducing operating expenses. What does going green have to do with reducing operating expense? Is there more to Green than just energy efficiency?
Andy Miller, Vice President of Service Provider, Asia Pacific, Juniper Networks

Panel: Energy Efficiency and Standards
Energy efficiency is a key part to dealing with Climate Change issues and energy shortages. Yet, there is so much “greenwashing” as the industry sees good business and marketing value of going Green. How does one separate hype from reality? Are there clear metrics involved in comparing one technology to the next, and what are some of the headways made?
Moderator: Laina Raveendran Greene, CEO, GetIT Panelists:
Victor Alston, Senior Vice President of Product Development, Ixia
Andy Miller, Vice President of Service Provider, Asia Pacific, Juniper Networks
Anup Changaroth, Director, Nortel Asia

Reducing OPEX by going Green – Need of the Hour
The telecom sector worldwide is paying close attention to advances in green technologies as it is not only morally right, but also because conventional energy resources have a very direct impact on profit margins of telecom operators. Today, emerging markets such as India and China are areas that suffer from lack of reliable energy and low customer densities. ARPUs that are already low are falling further. Actual case studies demonstrate the benefits of a holistic approach.
Dipesh Mohile, Senior Telecom Analyst, Tonse Telecom

Panel: Energy Efficiency and CAPEX/OPEX
Energy efficiency can help reduce OPEX significantly, but some claim that CAPEX is often too high. Others feel that while a clear ROI can be obtained within 3-5 years, it may be too long in the greater scheme of the financial crisis. How should CAPEX and OPEX issues be handled today and will economies of scale help drop CAPEX in the near term?
Moderator: Laina Raveendran Greene, CEO, GetIT Panellists:
Victor Alston, Senior Vice President of Product Development, Ixia
Andy Miller, Vice President of Service Provider, Asia Pacific, Juniper Networks
Dipesh Mohile, Senior Telecom Analyst, Tonse Telecom Anup Changaroth, Director, Nortel Asia

ROLLING OUT GREEN NETWORKS

Keynote: Bringing Telecom to Rural areas using Solar Power
The mobile world is expected to reach another billion users over the next 3-5 years. This means offering communications in off grid areas which are currently run by diesel. The subcontinent of India uses 2 billion litres of diesel for primary power and backup generators for base stations all over India. But low energy consumption technology now exists that can run on renewable energy, whilst also ensuring easy installation and maintenance to keep OPEX at almost zero.
Anil Raj, CEO, VNL

Developing Energy Efficient Wireless Networks
Energy bills contribute to more than half the operating costs of networks. Solutions that improve energy efficiency are not only good for the environment, but also make commercial sense for operators and support sustainable, profitable business. What innovations are expected in high-efficiency power amplifiers, RF repeater products, and smart beam antennas to reduce power consumption and in hydrogen fuel cells for providing backup power?
Anil Trehan, CTO, Andrew Wireless Solutions

Panel: Green Networks Issues
Is going green an off grid solution only or are there issues for on grid networks too? Is there more to running a communications network on renewable energy than just energy efficiency? How does one deal with greening and scaling the network? What about theft, and other related issues? Are telecommunications companies skilled enough to run renewable energy sources or should they be partnering with energy players?
Moderator: Laina Raveendran Greene, CEO, GetIT
Panellists:
Anil Trehan, CTO, Andrew Wireless Solutions
Vijay Vusirikala, Director, Technical Marketing, Infinera
Simon Williams, SVP Products, Makreting and Strategy, Redback Networks
Anil Raj, CEO, VNL

GREEN DATA CENTERS

Greening the Data Centre and Beyond
In the past, the ICT industry’s answers to the Green IT challenges have been virtualization technologies and energy-efficient equipment for data centres. Such answers are rather limited for two reasons. Firstly, ICT’s actual influence on an organization is far more pervasive than just data centres. Secondly, under the current market situation, cost reduction is top priority to any CIO. Given these two reasons, a holistic agenda with a focus on cost reduction is called for.
Ong Whee Teck, Partner, Technology Consulting, Accenture

Panel: Green Data Centre Issues
The North American Network Operations Group (NANOG) in the Green Datacenters group predicts that 50% of data centres around the world could soon run out of energy to power them. Some countries are positioning themselves as green data centre havens with data centres being located closer to energy sources. What solutions are leading the way? Are we being bold enough and is energy efficiency enough in the face of current financial and climate change crises?
Moderator: Laina Raveendran Greene, CEO, GetIT Panellists: Deb Dutta, Vice President, Asia Pacific/Japan, Brocade Ong Whee Teck, Partner, Technology Consulting, Accenture

[Carmen Chan, who sent me a PDF of the program brochure, and who asks us to "note that these brochures were printed a few months before the show – although the tracks and topics were the same, some of the speakers may have changed at the last minute."]