IT Innovation and Compartmentalizing Sustainability

Ann Livermore, executive vice president of Hewlett-Packard's Technology Solutions Group, said in a recent Harvard Business podcast that IT organizations spend 70% of their budgets "just running stuff" and 30% on innovation. Observing that 40% of companies in the top quartile of their industries can loose their leadership positions during a recession,

she urged IT leaders to flip this ratio to focus more on innovation. Green ICT can contribute to both sides of that transformation, but Livermore did not highlight this in her subsequent discussion. This is surprising, as HP appears to place a strong emphasis on the green component of corporate responsibility. This may be a symptom of the compartmentalization of sustainability awareness that continues to limit the impact of Green ICT in many organizations.