Matt Peterson - Media Industry Biography

Matt Peterson has contributed to the media industry as a resourceful entrepreneur, creative leader, and insightful advisor at the intersection of the businesses and technologies of content creation and distribution. He has successfully executed a wide range of responsibilities for enterprises ranging from publicly traded companies to privately funded start-ups involved with cinema, television, print, and online media.

After graduating with a BA in Communications from Boston College, Matt pursued early innovation in digital media by combining graduate studies in experimental video at the Rhode Island School of Design with computer graphics at Brown University.

Following work in teleproduction, Matt entered the computer graphics industry in anticipation of the convergence between IT and media. He contributed to the Computervision Corporation's growth through increasing responsibilities in technology, marketing, and general management. He was then recruited to join Sigma Designs as Product Group Vice President, where he transitioned its product business from turnkey to software. To create value from the legacy business, Matt repositioned the company’s hardware services business into the emerging 3rd-party workstation support industry and sold it to Motorola.

His next challenge applied his understanding of digital technology to the television industry when he was recruited to grow the business of the Dynatech Video Group. Recognizing that the emerging, large-scale broadcast and satellite projects of the developing countries represented the best fits for Dynatech’s new digital television technology, he established its worldwide marketing program and went on to become president of its international operating unit, where he grew Asian revenues 5X in two years and launched a South American initiative.

Matt then created and successfully positioned his own business, Scenic Wonders, Inc. (SWI), to provide “Rosetta Stone” services to propel the integration of new digital media technologies, telecommunications services, and film/television content creation processes. Among other accomplishments, SWI launched and produced the VidTrans conference series and created business information ventures with the publishers of Film & Video and AV Video/Multimedia Producer magazines and of DigitalCinemaReport.Com. SWI's worldwide client roster includes most major equipment manufacturers, software vendors, and telecom service providers, as well as cinema/television/online content creators and distributors.

Understanding the implications of the Internet for traditional media, Peterson became a founder of MyWeather LLC, providing online brand-extensions programs to the television stations and newspapers to maintain viewer/subscriber loyalty and to generate online revenue. He served as president of MyWeather, creating and implementing its business strategy, launching and growing its offerings, and establishing its revenue streams of license fees, consumer paid content, and advertising.

Matt currently serves the industry as a consultant, transition executive, entrepreneur, and thought leader. He is a frequent industry speaker and writer and has been quoted about the media industry in the New York Times, USA Today, Wired magazine, and other publications. His Vertatique initiative advances sustainability in the media industry and its companion Twitter cast @GreenICT is followed worldwide.

Click here for Matt's posts on Green ICT for the media industry.