Securing Stakeholder Engagement for Data Center Funding

Successful Green ICT projects require effective stakeholder engagement before, during, and after each phase of a project. Rich Cotton, Director of Data Centers at Arnold and O'Sheridan consulting engineers, will be reinforcing this point at Datacenter World next week. Rich made some important points when I sat down to talk about this.

Rich notes that "analysts are forecasting that over 80% of U.S. companies will have inadequate data center capacity within the next 12-24 months. Yet obtaining capital funding for building a new or expanding an existing facility is a major obstacle." He sees Green ICT initiatives as potentially important elements in securing funding, but cautions that economic arguments (i.e., saving energy) and altruistic ones need to be kept distinct for different stakeholders. As an example of an economic argument, Rich offers, "For one client with a 5,000 square foot data center, improving air distribution in order to raise the cooling set point as little as 1 degree Fahrenheit  has an impact of saving $9,000/year.”

Data Center World is being held in Las Vegas on 3-6 October. More about Rich's talk "Acquiring Funding for Data Centers" and the Data Center Management track.