Studio Daily covers Matt Peterson's HPA session

Going green was an issue discussed by Matt Peterson from Vertatique (, who spoke about the need for sustainability in the film/TV industry—and not simply for altruistic reasons. “There are lots of external factors bearing down including regulatory and competitive advantages,” he said. Servers now consume more electricity than TVs, he reported. “Data centers/media cores consume 20 to 30 times more energy per square foot than typical office space,” he said. “The faster we spin disks and run processors, [the more] we’re generating a boatload of heat.” Peterson spoke about green practices for productions as well as post houses, and touched upon some of the more egregious sources of a large carbon footprint. “If you can’t measure it, you can’t manage it,” he advised. “The HPA community is only at 15 percent in working with external partners for program monitoring and management. And keep it real: it can be green-wash if it isn’t done with a results-oriented approach.”

HPA Tech Retreat: The Digital Turn-On in an Economic Meltdown
Studio Daily - 25 February 2009