Why Media Is a Important Part of Green ICT

Our definition of ICT is very inclusive. Every industry that deploys digital infrastructure is in the mix. Broadcast television, for example, has ICT-intensive facilities (stations, studios, etc.), global-spanning communications networks, and edge products (TVs) in over a billion homes. The global television audience is greater than the smartphone base - and will be that way even in 2020!

Add radio to the mix and the number of consumer broadcast products on there - radios, televisions, STBs, etc. - is greater that that of smart phones. All these facilities, infrastructure, and gear have the same issues of resource consumption, toxic emissions and e-waste...and the same opportunities to become cleaner and more efficient in line with industry markets and regulators.

Traditional TV sets now represent only 24% of media players, but this is la somewhat irrelevant distinction. Television sets are morphing into smart, two-way , connected displays. Soon, the definition of a television will be "a large, very-bright, higher-definition digital display engineered to be comfortably viewed by multiple people in a room". The biggest, brightest screen you own among many.

This screen, like all others, will still need content This is way we include the digital content creation segments - studio and field production, postproduction, etc. - in Green ICT along with broadcast These business process digital data with digital tools and distribute digitally.

Green ICT is a big tent. Click on the "Green Media" tag above learn more about sustainability in all the segments of the media industry.

Click here for the source of statistics used in this post.